Doritos, Pepsi Max & The Loss of the Sacred

UPDATE: The ad has been pulled from both YouTube and the Doritos website, but you can watch a good portion of it in this clip from the Jan 5th, 2011 edition of The O’Reilly Factor [shown above]. You can also watch a “behind the scenes” video of the Feed Your Flock commercial here.

In case you haven’t seen it, an ad was recently created by Media Wave Productions featuring a pastor who is concerned about his dwindling congregation. So he comes up with a new church growth technique that primarily involves replacing the bread and wine of communion with Doritos and Pepsi Max. Until recently, this ad was in the running to be broadcast on SuperBowl Sunday, but it failed to make the final cut, partly due to the controversy it generated. It’s hard to imagine such an ad being created only a few decades ago. The trivialization of the sacred in this piece is nothing less than astounding. And that’s just it. There isn’t anything sacred anymore. Everything’s a joke.

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